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ThoughtWorks
Great Minds Think Alike
MS&L's global technology team is working with the global, market-leading agile software development consultancy ThoughtWorks to help the CIO and business-level decision-makers within its existing and potential customer base understand how agile software development can create a better business infrastructure. Our work integrates media relations into existing activities and creates relevant and targeted opportunities for ThoughtWorks to generate positive media. Integrating existing blogging outreach from key personnel into the media program has helped provide a rounded view of the organization, which aims to also promote recruitment as the company expands internationally.