Lilly ICOS ED Treatment
Introducing Cialis to the World
MS&L has been working with the Cialis team since the pre-approval stage to build awareness of this 36-hour erectile dysfunction (ED) treatment and to clearly delineate Cialis from competition in both the U.S. and Europe. Ongoing public relations efforts highlight the “pressure to perform” duration issues and the 36-hour benefit. We also leveraged the ED marketing war to keep Cialis in the business news while maintaining advocacy and KOL relationships.