North America
Krista Webster Senior Vice President, Director, Consumer Business, North America
Krista Webster maintains the new business leadership of the North American consumer practice. She previously built the Canadian consumer practice and led the agency as Creative Director, working closely with the NY and London offices on global business including Procter & Gamble (P&G Beauty), Philips and Coke.
In her role, Webster works with local offices and on a national level to support the growth of the MS&L consumer practice, including development of new business tools; enhancing relationships with sister agencies; promotion of thought leadership; and integration of sub-specialties including MS&L Beauty, MS&L Digital and IM MS&L.
In addition, Webster provides creative and strategic services for all of the offices as they develop plans for current and new clients.
Webster’s background is a unique fusion of consumer marketing and healthcare with specialist experience in stakeholder relations, beauty and food/nutrition. With over a decade of experience, she has a keen understanding of the food, cosmeceutical and health regulatory environment and has provided senior counsel to clients on various issues including product safety and recall.
Webster obtained a Master’s in Journalism from the University of Western Ontario in London.