Europe
Daniela Canegallo Managing Director, MS&L Italia
Daniela Canegallo is the managing director of MS&L Italia. With more than 18 years of public relations experience, she specializes in healthcare, financial and corporate communications, and product and consumer communications.
She began her career with GCI Chiappe Bellodi Associati until it merged with MS&L Mavellia in October 2001. After the merger she streamlined the office’s new business and marketing units, and worked on corporate and crisis communications initiatives such as Smith-Kline Beecham (issues management for product recall), Hugo Boss (corporate communications and top management introduction to economic/financial press), British Airways (corporate and crisis communications) and General Electrics (GE Plastics corporate communications). Other clients have included Novartis Consumer Health, San Pellegrino, Convatec, Gillette Group, GlaxoSmithKline, Ortho Biotech, Aventis, Boots Healthcare, Boots Skincare, Madina, Organon and Chicco Artsana.
In January 2004 Canegallo was appointed general manager of the office, and she successfully manages five divisions (corporate, finance, technology, marketing and healthcare), maintaining high revenue and profit levels.
She is also a communications teacher at the master’s in public relations course run by IED Comunicazione and Sole 24 Ore in Milan.