Conversation Catalysts
IM MS&L, the influencer marketing specialty of MS&L, and Keller Fay Group, a market research company specializing in word-of-mouth, developed an in-depth research report revealing the conversations of top word-of-mouth (WOM) leaders. The report is the largest and most comprehensive study of the brand-related conversations of consumer influencers and is the first to provide estimates of the daily volume of word of mouth in the United States.
Read the complete in-depth research report.
According to the survey, fifteen percent of consumers account for 1.5 billion brand impressions per day. These 32 million WOM leaders, dubbed "Conversation Catalysts™”, are involved in 184 word of mouth conversations a week, more than 1.5 times the average consumer. This 15 percent of consumers is responsible for one third of all word of mouth, clearly indicating the disproportionate impact of influencers on WOM.
To find out how you can leverage the power of these influencers, contact our IM MS&L division for more information.
Read the complete press release.