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Research & Insights
Up one levelConversation Catalysts
IM MS&L, the influencer marketing specialty of MS&L, and Keller Fay Group, a market research company specializing in word-of-mouth, developed an in-depth research report revealing the conversations of top word-of-mouth (WOM) leaders. The report is the largest and most comprehensive study of the brand-related conversations of consumer influencers and is the first to provide estimates of the daily volume of word of mouth in the United States.
What Patients and Consumers Want – MS&L Germany Health Survey
According to a survey conducted by MS&L Germany and TNS Healthcare, 60% of the German public would like the local information ban on Rx medications to be lifted, and approximately two out of three Germans want more information about pharmaceutical products.
Marketing Management Survey
For the past five years, MS&L has partnered with PRWeek on the PRWeek/MS&L Marketing Management Survey, which asks senior marketing executives to examine the value and contributions of PR in the marketing mix and highlights recent trends in the industry.
Pharmaceutical Litigation White Paper
MS&L’s global healthcare issues management and litigation communications practice addresses the changing business environment for healthcare and pharmaceutical companies. The practice brings together MS&L’s substantial issues management, litigation communications and crisis expertise to help clients effectively navigate and contain potential damage that comes from issues emerging from an increasingly litigious environment.
Financial Services Survey
Among financial companies, top financial performers are not necessarily the top innovators, journalists said in a survey released by MS&L and GfK Roper Public Affairs & Media.
HealthEsteem
According to a new MS&L survey conducted by Opinion Research Corporation, 72 percent of Americans say that being physically healthy is a major symbol of success for them personally. The survey, which polled 1,010 adults age 18 and over, is a comprehensive look at Americans' beliefs related to their health and self-esteem.