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Industry Expert
Holly Heline Jarrell
Senior Vice President – Director of Insight Creation
MS&L New York
Holly Heline Jarrell is senior vice president and director of insight creation for MS&L New York. She is responsible for designing and implementing research capabilities, assisting in developing intellectual capital and providing clients with meaningful ideas and resources based on consumer and business trends.
Jarrell spent 15 years with RoperASW (now GFK) in various management roles. She was most recently group senior vice president and director of Roper Public Affairs, where she led all public policy, public affairs and publicly-released custom research efforts. She also co-directed the firm’s corporate reputation management tool, the FORTUNE®/Roper Corporate Reputation Index. An expert in generational marketing and the mature market, Holly has been the principle investigator on myriad public studies, including AARP’s “Baby Boomers Envision Retirement I & II,” “Public Attitudes Toward Social Security and Private Accounts” and “The Aging American Voter: How Will Boomers Fill The Political Shoes of Their Elders?”
Before joining MS&L, Jarrell was a senior vice president of the Daniel Yankelovich Group, the country’s premiere “boutique” consumer trends practice. There she helped executives in leading U.S. companies apply current and emerging trends to their business objectives.
Jarrell served on the editorial boards of the ASA Networker, a publication of the American Society for the Aging and the American Marketing Association’s Marketing Review. She is an active member of the American Association for Public Opinion Research.
Jarrell earned a B.A. degree in government and Hispanic studies from Connecticut College. She earned her M.A. in political science from the University of Connecticut.