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France's 5 in 5 blog
A discussion of PR news and the impact on our industry
The URL address www.changeminds.biz says it all. MS&L France's blog, written by a collaborative team of writers in our Paris office, involves understanding consumer behavior, perceptions, convictions and, ultimately, the changing minds in our society. Our goals is to discuss the various issues affecting the PR industry, including healthcare marketing, brand experiences, digital PR, corporate values, and issues management. Our "Change Minds" blog is not a vehicle for client promotion, but rather a discussion on PR news that might affect, impact, threaten, renew, challenge, shock or transform our industry.
Reading Change Minds is a completely different experience than analyzing a professional PR review. Our editorial approach is personal, professional, emotional and rational: We simply think that what matters to us as bloggers and communications professionals might be of interest for our visitors. And if you'd like to know more about us, our blog is a good place to start.