San Francisco Zoo Names Manning Selvage & Lee Its Agency of Record

Manning Selvage & Lee (MS&L) today announced it has been selected as agency of record for Northern California’s historic San Francisco Zoo.  Its San Francisco office will lead the account.

MS&L will be a strategic partner for the Zoo and handle brand strategy, special event coordination and media relations. MS&L will also help support the Zoo with various public relations initiatives, including special exhibits and events, and will help promote its wildlife education, research and conservation efforts.

“Our team is passionate about the San Francisco Zoo’s efforts and is energized about raising awareness for its work and exhibits across California and the country,” said Bill Orr, managing director of MS&L’s San Francisco office.  “We are thrilled to have the assignment and to be a part of the Zoo experience.”

The San Francisco Zoo is Northern California’s largest zoological park and an accredited member of the Association of Zoos and Aquariums.  Home to 930 animals, the Zoo represents 245 species, including 72 species of mammals, 37 species of reptiles and amphibians, 80 species of birds and 50 species of invertebrates.  The Zoo supports the conservation of wildlife worldwide with special efforts, such as recovery and breeding programs for endangered species as well as education, outreach and research projects.

“MS&L’s energy, enthusiasm and true interest in the Zoo’s mission impressed us,” said Lora LaMarca, San Francisco Zoo Marketing & Public Relations Director. “We look forward to working with the team to raise the Zoo’s profile as a premier destination in California.”

MS&L San Francisco provides marketing communications and public relations support to both local and global companies.  It has four major practice areas: consumer marketing, healthcare, corporate reputation and emerging technologies.  The office's clients include Nestlé Nutrition, Philips Medical Systems, Biogen Idec, Best Buy, Dreyer’s Grand Ice Cream, Progressive Bag Alliance, SimplyHired.com and Crestwood Behavioral Health.

About the San Francisco Zoo
Founded in 1929, the historic San Francisco Zoo is Northern California’s largest zoological park and has an annual attendance of one million visitors.  Encompassing 100 acres, the Zoo is located on the Great Highway between Skyline and Sloat Boulevards, next to the Pacific Ocean.  The Zoo is open daily from 10:00 a.m. to 5:00 p.m. 365 days a year. For more information, you can visit their Web site at www.sfzoo.org or call (415) 753-7080.

###