Manning Selvage & Lee Wins Global Business for TAQA

Manning Selvage & Lee (MS&L) has been selected as the global communications partner by the Abu Dhabi National Energy Company (ADSM: TAQA) to support the company’s global expansion. The $16 billion integrated energy investment company, headquartered in Abu Dhabi, UAE, selected MS&L and Capital MS&L to provide integrated support across corporate communications, investor relations, public affairs, internal communications & integration and digital.

The program MS&L is designing for TAQA will deliver a global communications infrastructure for the business, as well as ‘on-the-ground’ implementation support in its local markets. A key challenge is to assist the company through major acquisitions, while simultaneously building a scaleable communications environment to support the integration of new multi-billion dollar businesses as they are acquired.

“TAQA is a very exciting challenge; the chance to participate from the start in building a global communications infrastructure,” said Stuart Wilson, CEO of MS&L London. “We are an excellent strategic fit for an ambitious company like TAQA. Our approach to integrated communications will ensure that TAQA can scale its communications as the company itself grows, while ensuring that its corporate vision and identity is delivered in a consistent manner to all stakeholders.”

The TAQA win marks a further development in the continuing expansion of MS&L’s corporate team and Capital MS&L’s presence in the Middle East.

“This is a great example of the strength of the combined efforts of MS&L and Capital MS&L,” said Steffan Williams, managing director at Capital MS&L. “By working together we are able to provide a seamless approach to the delivery of corporate, investor relations and public affairs.”

The agreement between MS&L and TAQA commenced at the beginning of September.  The immediate focus of MS&L’s program is North America, Europe and the Middle East. This will expand to include the full range of TAQA’s operations including North Africa and Asia over the course of the coming months. The account will be coordinated out of MS&L’s London office.

“The appointment of MS&L as our global communications partner is part of our longer term strategy to become a leading global blue chip energy company,” said Peter Barker-Homek, CEO of TAQA.  “By working with MS&L, we will extend our international communications reach and develop best practice communications capabilities to support TAQA’s rapid growth.”

About Abu Dhabi National Energy Company PJSC (TAQA)
Abu Dhabi National Energy Company (TAQA) is a publicly listed global energy company with investment capabilities in power generation, CHP, desalination, renewables, upstream oil/gas, pipelines, services, structured finance and the creation, syndication and management of assets.  Shareholders consist of the Abu Dhabi Water and Electricity Authority (ADWEA), a government agency, (51%), the Fund for Support of Farm Owners in the Emirate of Abu Dhabi, (24.1%), and public shareholders, (24.9 %). TAQA is listed on the Abu Dhabi Securities Market with a market capitalisation of US$1.7bn. TAQA was founded in Abu Dhabi in 2005 and today operates in Abu Dhabi, The Hague, Ann Arbor, Calgary, Aberdeen and Amsterdam and with alliance partners in the Gulf, Middle East, North Africa, Sub-Saharan Africa, Europe, Asia, and the United States. Across these markets, TAQA currently has in excess of US$16bn in assets. 
Web site: www.taqa.ae

About Manning Selvage & Lee

MS&L is one of the world's leading global public relations firms. Headquartered in New York, MS&L has 46 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network.  The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications.  MS&L won PRWeek's Best Use of Internet/New Media Award in both 2006 and 2007.

MS&L is a member of the Publicis Groupe(Euronext Paris: FR0000130577 and NYSE: PUB), the world’s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks:  Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications.
Web site: www.publicisgroupe.com                                             

                     

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