Manning Selvage & Lee Wins Global Brief To Build Brand Awareness of Argentium Sterling Silver

Manning Selvage & Lee (MS&L) announced today that it has won the global brief to build brand awareness of Argentium Sterling Silver, a revolutionary new silver alloy that is set to create the world’s first premium silver brand. Argentium International, which owns the worldwide patents for Argentium Sterling Silver, is working with MS&L to deliver an integrated marketing communications strategy in multiple markets.

The account will be run out of MS&L’s London office and lead by corporate group director, Jonathan Sinnatt. The initial focus of activity will be on a corporate and b2b campaign, building the brand’s reputation amongst manufacturers, jewellers and industry influencers in key markets across the world. 

“We started talking with MS&L some months back and it was clear from the start that they really understood our business goals and our market,” said Richard Leyens, CEO of Argentium International Ltd. “It was important for us to work with an agency that balanced enthusiasm for the product with an ability to work within a specialist sector. MS&L had the right credentials and a great attitude. We’re looking forward to taking Argentium to the next stage, working alongside Jonathan and his team.”   

”This is a great win for us, as it’s rare that an agency gets the chance to work with such a market-changing product,” said Jonathan Sinnatt, director of the MS&L London corporate group. “We’re delighted to have been chosen as agency of record. The team’s really looking forward to helping to build the brand’s global reputation.”   

MS&L London is a full service consultancy with more than 80 consultants who provide a broad range of public relations expertise for both international and domestic clients across key commercial sectors, such as IT & telecommunications; financial & professional services; consumer electronics; government & public sector; ethical & consumer healthcare; food, drink & nutrition; and beauty & wellbeing.

About Manning Selvage & Lee
MS&L is one of the world's leading global communications firms. Headquartered in New York, MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network.  The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications.  In 2008, MS&L was named CRO’s #1 PR firm in Corporate Responsibility, won PRWeek’s Promotional Event of the Year award and the Holmes Report’s PR Product of the Year award for Innovation in Influencer Marketing. 

MS&L is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world’s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 44,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks:  Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.

###