Manning Selvage & Lee Selected to Support Four General Mills Brands

Following a competitive, multi-way pitch, Manning Selvage & Lee (MS&L) has been appointed by General Mills to handle consumer and influencer PR programmes for four of its key brands: Green Giant, Häagen-Dazs, Betty Crocker and Old El Paso.

General Mills markets some of the world's best loved, category leading brands and continues to build and expand its fast-growing international business around the world. MS&L has been hired to increase the saliency of the General Mills brands with a mix of consumer education and influencer programmes.

Linda Hipkiss, Vice President – Marketing for General Mills, said: “Although there were some terrific ideas from all the agencies involved in the pitch, MS&L stood out as being more strategic as well as creative and consumer focussed. We look forward to seeing the positive impact that they will undoubtedly have on our business.”

Bronwen Andrews, Director and Head of the Global Food, Drink & Nutrition Group at MS&L London, will be leading a six-strong core team. Bronwen will also lead a strategic counsel team alongside MS&L Planning Director Natalie Godfrey. Bronwen commented: “This is a very exciting win for our Global Food, Drink & Nutrition Group, making it one of the fastest growing divisions at MS&L London. We look forward to the start of a strong working partnership with General Mills.”

MS&L London is a full service consultancy with more than 80 consultants who provide a broad range of public relations expertise for both international and domestic clients across key commercial sectors, such as IT & telecommunications; financial & professional services; consumer electronics; government & public sector; ethical & consumer healthcare; food, drink & nutrition; and beauty & wellbeing.

About Manning Selvage & Lee

MS&L is one of the world's leading global public relations firms.  We achieve our mission - to be more important to our clients - by delivering world class media relations, acting as partners and advisors, powering clients' businesses with proven methods and tools for strategic planning, corporate and product branding, corporate reputation, crisis management, and stakeholder relations.

MS&L is a member of the Publicis Groupe (Euronext Paris: 13057, NYSE: PUB), whose activities span 109 countries on six continents and include advertising, media counsel and buying, marketing services and specialized communications.  For more information, visit www.publicisgroupe.com.

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