MS&L Expands Insight Creation Team

Holly Jarrell named global director of insight and research; Jessica Broome joins team as VP, director of measurement

Manning Selvage & Lee (MS&L) today announced it has promoted Holly Jarrell, most recently senior vice president, insight creation for North America, to global director of insight and research.  Additionally, Jessica Broome joined the team as vice president, director of measurement.  Both appointments are effective immediately.

In her new role, Jarrell will have overall responsibility for the creation and implementation of a vision and plan for building a best-in-class research and insights capability for MS&L’s global offices.  She will work closely with key staff to develop a strategy that ensures top insights practices are developed and cultivated in key regional offices, and that insight services are delivered effectively.  Jarrell will also develop clear processes to help offices worldwide access current resources and continue to serve the needs of both client and new business development teams.

Since joining MS&L in 2006, Jarrell has built an industry-leading insights and research team focused on providing resources and training, differentiating tools and intellectual capital to staff, clients, and new business initiatives.  Jarrell’s expertise has also been critical in developing proprietary research for MS&L, including the Conversation Catalysts study for IM MS&L, the agency’s influencer marketing specialty, Marketing to Women research, and many others.  

“Holly and her team have been a tremendous resource for our North American network, and we’re very pleased to offer their expertise to our staff and clients globally,” said Mark Hass, MS&L’s worldwide CEO.

Prior to joining MS&L, Jarrell was a senior vice president at the Daniel Yankelovich Group, where she helped executives in leading U.S. companies apply current and emerging trends to their business objectives.  Prior to that, she was group senior vice president and director of Roper Public Affairs at RoperASW (now GFK), where she led all public policy, public affairs and publicly-released custom research efforts.  She also co-directed the firm’s corporate reputation management tool, the FORTUNE®/Roper Corporate Reputation Index. 

MS&L’s insight creation team also added Jessica Broome to its staff, as vice president, director of measurement.  Broome will be responsible for developing and implementing a suite of public relations measurement techniques for MS&L.  She draws on experience creating and implementing measurement tools and studies for clients such as AstraZeneca, Ford, and the National Heart, Lung and Blood Institute.

“Jessica’s expertise in developing and instituting measurement tools for leading companies will be a tremendous asset to our client programs,” said Jarrell.

Broome joins MS&L from Ogilvy PR Worldwide, where she recommended strategic research and measurement initiatives for clients including GlaxoSmithKline, Unilever and Mattel. She was previously with StrategyOne, the research arm of Edelman Public Relations, where she worked on research programs for clients across a range of sectors and managed the International Edelman Trust Barometer.
  
About Manning Selvage & Lee
MS&L is one of the world's leading global communications firms. Headquartered in New York,
MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network.  The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications.  In 2008, MS&L was named CRO’s #1 PR firm in Corporate Responsibility, won PRWeek’s Promotional Event of the Year award and the Holmes Report’s PR Product of the Year award for Innovation in Influencer Marketing. 

MS&L is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world’s fourth largest
communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 44,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks:  Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.

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