"What We've Learned: Important Lessons from Election 2008," The Public Relations Strategist
February 15, 2008Ed Cafasso, managing director of MS&L Boston, says there are important lessons about budgeting, issues management, media relations, messaging, research, staffing and timing which become clear in the election season. Cafasso provides insights from the 2008 Presidential election that reinforce critical tactical elements of successful communications strategy. Read the complete article.