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"Organization Profile - BayBio Illustrates Biotech's Real-life Benefits," PRWeek US
When BayBio, the life science association for Northern California, set out to explain to the public what it is the biotech industry does, it got less than stellar results. So with the help of MS&L the organization decided to adjust its communications strategy by quantifying the products that have come from the industry that have actually saved lives. The primary vehicle for the change in strategy became the first IMPACT report, which set out to give a comprehensive roundup of every approved product and products in the midst of Phase III clinical trials. "We recommended that (Bay Bio) leverage the report to better build their leadership," notes Kelly McKenna, co-director and VP of West Coast global health at MS&L, "leadership of the organization and leadership of Northern California as the leading biotech hub."