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"Millennials in the Workplace: Managing Expectations of PR's Next Generation," The Strategist
October 18, 2007
In this op-ed Ed Cafasso, MD of MS&L Boston, says that "recruiting, retaining and engaging young adults from Generation Y - or the Millennials of the Internet generation - the newest vanguard of PR practitioners, has emerged as a critical challenge to the growth and success of our profession" due to the entitlement of many entry-level candidates seen by HR pros. "The real challenge we face is about managing multiple generations with different expectations and different styles of needing to be led," said Emilie Schaum, chief talent officer at MS&L.