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“Businesses Go Into Damage Control Mode,” New England Cable News
New England Cable News
May 17, 2007
Ed Cafasso, MD of MS&L Boston office, is featured in this video report as a crisis counselor offering advice to companies that have recently gone into damage control.
To contain problems, protect images and hold onto customers, Cafasso suggests companies respond quickly once a crisis hits, making sure company management is prepared for tough questions from reporters and are as open and transparent as possible.