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Managing Director
Paulo Andreoli
President and CEO, Andreoli/MS&L
Paulo Andreoli is the president and CEO of Andreoli/MS&L and oversees all company operations. In 1994 he created Paulo Andreoli & Associados, a pioneering agency in corporate affairs in Brazil, which today is Andreoli/MS&L, one of the largest agencies in the country and differentiated in the market by its strategic approach to solving business issues.
He graduated in sociology from the University of Sao Paulo (USP) and started his career in journalism. Between 1972 and 1982 he worked as an economics and business reporter for O Estado de S. Paulo, the most influential newspaper in the country. In 1979 he won the Esso Journalism Prize, a traditional award that has distinguished the most important work of the Brazilian Press for half a century (considered to be the Latin American Pulitzer Prize) with his exposure of the exporting of Brazilian uranium to Iraq. A Konrad Adenauer Foundation Scholar and attendee of the Institute of Nuclear Physics at the University of Sao Paulo, his journalism focused on international trade and atomic energy.
Between 1982 and 1988, Andreoli was the executive director of Zanini International Trading Co., and in 1989 he was a stockholder and president of Wolf International Trading Co. In 1989 he returned to the O Estado de S. Paulo Group as a director of corporate affairs, a position he held until 1994, where he was responsible for the management of the Group’s strategic business. At the same time he was the coordinator of the international relations committee at the National Association of Newspapers (ANJ) and of the Inter-American Press Association, which brings together newspaper owners from the Americas (SIP).
He is a board member at the Ferdinand Braudel World Economy Institute and was vice president for Brazil of the IPRA (International Public Relations Association) between 1999 and 2000, and country chairman in 2001.