MS&L Chicago

Deemed the “quintessential American city” by The New York Times, Chicago is globally renowned for its cultural institutions, business schools and sports teams. The city is also a key player in virtually every sector of the American economy, making it a hot spot for forward-thinking communicators.

At MS&L Chicago, we help our clients stay ahead of the curve with trend savvy expertise in consumer marketing, consumer health and nutrition and corporate communications.

We approach assignments holistically, incorporating traditional and non-traditional methods to effect real change and drive return on investment for our clients.

Chicago boasts award-winning teams in consumer packaged goods and consumer health and is home to the agency’s food and nutrition practice. Working with a blue chip client base, representing some of the world’s most-recognized brand names, our staff has cultivated a deep understanding of how to reach, influence and motivate women at different life stages.

We work hard to make certain our expertise stays fresh by maintaining strong relationships with key influencers (media, psychologists, lifestyle experts, dieticians, nutritionists, fitness experts and health care professionals) who can help inform our thinking as we craft programs that will have real impact on consumers.

Chicago is also home to the agency’s association practice. Led by a group of dedicated association experts, the team boasts an intimate understanding of associations, their key stakeholders and the environments in which they operate. By immersing themselves in the industry through various leadership and volunteer positions with organizations such as the Association Forum of Chicagoland, the association for Chicago-based associations, the team has successfully developed and executed campaigns that drive membership, build share of voice and uniquely position associations and their members as the industry’s top leaders.

But our work speaks for itself. Our award-winning campaigns highlight our staff’s creativity and diverse expertise in experiential, entertainment and influencer marketing. One recent example is our Bounty “Cards that Count” program which received the PCC Golden Trumpet award and Procter & Gamble’s Family Care Marketing Award for Best PR Campaign/Event. The program was conceived and executed on behalf of Bounty Paper Towels’ 40th anniversary.

As Midwesterners, we’re used to plain-talk and hard work and strive to be a value added partner for our clients. We see long and successful client relationships as the cornerstone of our business success. By helping our clients meet their goals and grow their organizations, we’ve grown ourselves. But, you can’t get away from it: Agency success is a function of the commitment and knowledge of your agency team. It’s unusual for agencies these days to have employees that have stayed in one place for 10, 15 or more years. At MS&L Chicago, we have them. They stay because they are committed to our clients and to each other, and that is the foundation of any winning team.