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Johannesburg, South Africa
Lobedu MS&L
MS&L was founded in 1993 as Public Relations International (PRI). PRI became part of the local Leo Burnett Group in 1993, and formally adopted the MS&L name and brand in 2001. It evolved to Lobedu MS&L in 2003, after the formation of a local strategic equity partnership between Lobedu Investments and Leo Burnett Worldwide.
Like the whole MS&L network, its core focus is on strategic counsel. This goes well beyond the services currently offered by most public relations companies in South Africa. The Johannesburg office has six key practice areas: Corporate and Financial, Consumer Marketing, which includes healthcare, Special Projects, Parastatal, Information Technology & Communications and Public Affairs.