China has become a marketplace that no multinational can afford to ignore due to its huge potential and prospects. As a senior executive of a global company once exclaimed, “Just imagine if you can sell one lipstick to each of the 100 million women in China!” But while the market potential is certainly there, the road to materialize and ultimately reap the harvest can be bumpy. Operating in a market which has a unique social economic system, an evolving regulatory environment, distinct culture and fleeting perceptions, multinationals unavoidably encounter the country’s multifaceted challenges. These include fierce competition with local and foreign companies, compliance with local regulations, high public expectation of corporate social responsibility, a drastically different media landscape, increasing needs to communicate effectively and regularly with key stakeholders, and creating and sustaining positive corporate images.

MS&L China is one of the leading public relations agencies in this robust economy that works with multinationals to help them communicate effectively with their stakeholders and achieve long-term business success in China. Founded in 2003, we have offices in Beijing and Shanghai and provide full-range PR services with a particular focus on the corporate/B2B, consumer, IT, and healthcare sectors. Many of our current clients are Fortune 500 companies and leaders in their respective industries.

The MS&L China team represents an excellent combination of diversified background and experience, strong skill sets in multiple disciplines, and a blending of foreign and local talents. Most remarkably, the team has developed and adhered to a methodology and approach in client services characterized by the following:

Research
Everything we do for our clients starts with research, such as understanding a macro socio-economic environment, being actively involved in industry associations for first-hand knowledge of the competitive landscape and developing the right news angles through media audits and analyses. Research provides us with a solid foundation to develop the most effective communications strategies and tactics for our clients.

Strategic Thinking
We think for our clients deeply, broadly, and on a long-term basis. Not coincidentally, the second character of the translation of MS&L into Chinese is “thoughtful”. We strive to be thoughtful in everything we do for our clients. We go beyond the obvious and ask ourselves “why?” and “so what?” frequently. We create and promote a learning culture, and we learn eagerly from our clients, industry experts, and industry peers.

Results Oriented
At the end of the day, we consistently deliver solid results to our clients, in the form of ample news coverage, successful execution of big-scale and complex events, the resolution of crises, CEO profile setting and thought leadership establishment. We have a strong track record of delivering high-quality and high-value work for our clients, and as a result we have grown organically from some of our largest accounts and have won several sizable corporate accounts as well.