Winning in the court of public opinion can be as important as winning in the courtroom.  Understanding and appreciating the sensitivities of communicating when a lawsuit has been filed is paramount to successfully reaching audiences.  This is especially true in the healthcare arena where pharmaceutical companies are increasingly facing legally-driven challenges to their reputations and bottom lines. McGinn MS&L brings the clear-eyed perspective of outside professionals with extensive experience in assisting in-house lawyers and outside counsel in managing complex, high-profile controversies.  We firmly believe that controversial issues can only be properly addressed by well-developed strategic communications plans specifically designed to achieve the client's business objectives given the environment in which those issues are being played out.  We base our advice on sophisticated opinion research and an in-depth understanding of media, popular culture and their influence on public opinion.

McGinn MS&L has worked with more than 100 law firms and dozens of in-house general counsels and has provided on-site litigation communications trial support in more than 50 trials in the United States (37 states) and abroad (Europe and Asia).  We have played a key role in many of the highest profile cases of the last 15 years on a variety of different issues including environmental contamination, product liability in the pharmaceutical arena and data breaches.

McGinn MS&L has a track record of working closely with general counsels, in-house legal teams and outside counsel.  The goal of our Litigation Communications Support services is always to help create a fair and reasonable environment so that the attorneys can do their job.  Our litigation support teams provide research-based, solutions-oriented strategies and action plans so clients can win in the court of public opinion, as well as in the courtroom.  We work to help create an environment that allows the attorneys to succeed.  We provide candid, relevant counsel by anticipating risks and opportunities.  Our litigation communications support services include strategy development, key message development and testing, spokesperson identification and training, media and pop culture tracking and analysis and comprehensive media support including on site at legal proceedings.

If you would like more information about hiring our litigation team, e-mail wendy.lund@mslpr.com.

If you would like more information about joining our litigation team, e-mail careeers@mslpr.com.