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Michael Pierlovisi
Head of Digital Practice, MS&L France
Phone: +33(0)1 55 33 43 04
Email: Michael.pierlovisi@mslpr.com
Michael Pierlovisi joined MS&L France in January 2007 as head of its Digital PR practice. His current clients include Pyrex, sanofi aventis, Amaury Sport Organization, Johnson & Johnson, Roche and Unilever France, where he uses his online experience to develop strategic and operational recommendations based on the most efficient services and tools that may help MS&L France’s clients to gain and/or maintain visibility on the Web and, if necessary, engage in conversation with their customers.
His expertise embraces Online Intelligence (audit and monitoring), networking (KOLs, web and blog communities), editorial support (blogging and podcasting) and web engineering (CMS platforms, extranet, dedicated web tools, etc.). Pierlovisi started his career as a technology journalist for five computer hardware & software specialized magazines. He created several Web sites for IT companies and was responsible for the launch in 2001 of Media Video, the first French online web portal dedicated to video compression and communication technologies.
In 2005 he joined Edelman France and helped create its Online Communications Europe Department in Paris by defining internal process tools and participating in new business development for online programs in Europe. He worked for clients such as MySpace, Sony Ericsson, Sandisk, Wengo and Microsoft Entertainment.
Pierlovisi is a visiting lecturer in online communications at the ISCOM (Paris) and has blogged about the latest online campaigns on www.half-day.com since February 2006.