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Cingular - AT&T Merger Communications
Engaging Employees Through Significant Times of Change
When Cingular announced its intent to merge with AT&T Wireless to form the country’s largest wireless company, MS&L was hired to plan and execute communications for its 80,000 employees. Based on a strategic internal communications plan developed by MS&L, an integrated, multimedia campaign was implemented featuring ongoing print and electronic communications, video, manager communications, and market-level, call center and retail store events.