MS&L - Manning Selvage & Lee Worldwide Communications

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SunTrust Private Wealth Management

Marketplace Positioning and Customer Engagement Strategy

SunTrust Private Wealth Management

When SunTrust Private Wealth Management planned to launch its Medical and Legal Specialty Groups, they faced the challenge of differentiating their offering in a very competitive marketplace.  MS&L partnered with SunTrust to identify the value propositions of the Medical and Legal Specialty Groups and create a unique identity.  A core team worked to develop the master communications strategy and solid positioning strategy. 

Once the approach and key messages were identified, a vibrant creative and design strategy was applied to communications including leader cards, Client Advisor Toolkits, brochures, micro sites and print ads.  A launch event engaged Client Advisors and provided them with the sales tools they needed to go to market with a unified voice.