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Industry Expert
Renee Wilson
Deputy Managing Director, MS&L New York, Senior Vice President, Director of Strategic Services & Innovation
Renee Wilson is the NY director of strategic services & innovation and a member of the NY office Executive Team. She is responsible for new product creation and the firm’s innovation strategy. She also plays a senior role managing the P&G portfolio of brands and overall NY office new business development.
With more than 16 years of award-winning experience, Wilson specializes in influencer marketing, marketing to women and launching new products. She is a strong proponent of developing word of mouth (WOM) breakthrough thinking and is working to build the firm’s specialty in this area. She spearheaded the launch of the Conversation Catalyst Report, an in depth look at the DNA of WOM conversations.
Prior to her current position, Wilson was the NY consumer practice leader for two years. During this time she played a key role managing the P&G portfolio of brands including Always, Tampax, Febreze, Swiffer, Charmin, Downy, Mr. Clean and Pringles, and provided strategic counsel to the Novartis (Keri Lotion), Cartier, Western Union and Philips clients.
Wilson’s additional experience includes directing the consumer practice in Hill & Knowlton’s London office, managing pan-European programs for Kellogg’s and Johnson & Johnson. She is a member of the PRSA Board of Directors and Women In Communications. She also has spoken at several conferences on international communications and marketing to women, and has been published on the subjects of international marketing, WOM marketing and food/beverage.