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Stuart Weitzman and the Food Network
Partnerships that Pay Off
MS&L
worked with Stuart Weitzman to re-energize the company’s annual
Celebrity Breast Cancer Shoe Action. Based on our consumer insights
about the program, brand and target audience, we recommended partnering
with The Food Network, and added celebrity cache to the program with
participation of top chefs including Mario Batali, Emeril Lagasse,
Sandra Lee and Marc Summers. Each chef designed Stuart Weitzman satin
pumps that were auctioned off for breast cancer research on
stuartweitzman.com. The partnership was celebrated at the Food
Network’s famous annual Halloween party. Press coverage included top
broadcast hits like the Today Show and key target publications for
women.