When individual consumers communicate by the millions on message boards, web sites and weblogs, and when news, gossip and rumors spread virally across the blogosphere, corporations ignore these conversations at their peril. Smart corporate communicators are increasingly addressing consumer-generated media in their strategies.

Our blogging practice, MS&L Blogworks, offers corporations comprehensive strategies for this new medium: blog monitoring, blogger media relations, and corporate blog strategies and implementation. MS&L has successfully worked with global clients to launch corporate blogs and to deal with the issues they raise. And our marketing outreach practice connects influential consumers with new products and helps spread awareness through these new media. For more information, contact Jud Branam, managing director.

This blog explores issues related to public relations, the blogosphere and other social media. We have adapted Charlene Li's blogger code of ethics for BlogWorks.

1. We will tell the truth. We will acknowledge and correct any mistakes promptly. We will not delete comments unless they are spam, off-topic, or defamatory.
2. We will reply to comments when appropriate as promptly as possible.
3. We will link to online references and original source materials directly.
4. We will disagree with other opinions respectfully.
   

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