November 19, 2008
iPhone, Google Phone and Now ‘Facebook Phone’
UK mobile company 3 is launching a new phone, INQ1. Pronounced, “ink one,” the phone has combined Facebook, Skype, Windows Live Messenger and Last.fm, all now accessible in the palm of your hand.
According to INQ1’s Web site, “You can have Facebook on your mobile like never before. You get Facebook alerts direct to your mobile. Status updates straight to your contacts and loads more.”
The ‘more’ includes free IM, RSS feeds and Skype-to-Skype calls. Check out the buzz surrounding the phone and plans for INQ2 here.
Posted by staff on November 19, 2008 10:04 AM
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November 18, 2008
Tell Obama What You Want from Our Chief Technology Officer
Visit ObamaCTO and vote for what you feel should be the newly appointed position’s top priorities, or suggest a topic of your own. Topics range from ‘ensure the Internet is widely accessible & network neutral’ to ‘allow the public to comment on all legislation.’
Posted by staff on November 18, 2008 12:29 PM
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Cost of Starbucks Free Election Day Giveaway
By Nichole Mrasek
Many companies conducted promotions on Election Day, giving away free items for patrons that voted. Ben & Jerry’s promoted a free ice cream scoop, Krispy Kreme offered a star-shaped doughnut and Starbucks gave away a free tall brewed coffee. With all these free items, just how much does a company actually spend on a free promotion?
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Posted by staff on November 18, 2008 09:56 AM
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November 16, 2008
MySpace Undergoes Redesign
Ready to bring in a new year and a new look, MySpace is boasting the biggest upgrade in its 5-year history. Hoping to appeal to more than the teen crowd, MySpace executives are looking to make the social network more “suitable” for families, employees and other target audiences. The company is even looking to reach 50 and 60-year-old crowds.
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Posted by staff on November 16, 2008 10:24 AM
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November 13, 2008
Barack Obama’s Win with Online Campaigning
Political campaigns, such as Howard Dean’s 2004 presidential run and Ron Paul’s stint this year, have certainly used the Internet as a communications medium, however Barack Obama’s campaign capitalized on a variety of online facets, taking his online campaign to the next level. “By bolting together social-networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then the Republicans,” says David Carr of the International Herald Tribune.
Analysts attribute social media to the transformation of a once unknown political player into the President-elect. Online conversations with potential supporters and voters carried through to offline activities. For many who once signed up for Obama e-mail alerts, even if was simply because they had never heard of them before, are now in a database that will foster a continued relationship with Obama.
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Posted by staff on November 13, 2008 12:40 PM
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November 10, 2008
Mobile Shopping from Sears
Online shopping is always popular with consumers, and this holiday, Sears offers shoppers an easy way to purchase without the hassle of waiting in line. Customers can simply go to Sears2go.com or text “SHOP” to a number from their mobile phone or PDA.
The Wall Street Journal reports: “While it was possible in the past to shop on Sears.com from a mobile device, the experience was slow and frustrating for shoppers,” said Ravi Acharya, Sears Holdings’ director for eCommerce. “Sears doesn’t expect a significant sales boost from the new service for now, but ‘it’s a great starting step for us on the mobile front — we will measure it on a daily basis.’”
More from the Wall Street Journal here.
Posted by staff on November 10, 2008 01:37 AM
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November 07, 2008
Zappos Utilizes Social Media to Address Company Layoffs
At a time of economic uncertainty, Zappos CEO took a bold stand and addressed Zappos employees and consumers when it announced layoffs in the company recently. Rather than issuing the standard press release, CEO Tony Hsieh took to social media by discussing the layoffs on the Zappos CEO and COO blog and Twitter.
“Tony showed that accessibility, transparency, and authenticity are even more revered during bad times than good,” according to Twittermaven. Zappos is applauded for participating in social media and not resting idle on sites.
Read more on the impressive brand strategy here.
Posted by staff on November 7, 2008 12:20 PM
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November 01, 2008
Tools to Help PR Professionals Navigate Social Media
By Nichole Mrasek
No profession is more impacted by the growth of digital media than journalism and the public relations business that works in concert with media. So it’s no surprise that communications technologies are quickly adapted into the PR/Journalism mix. Mashable’s “10 of the Best Social Media Tools for PR Professionals and Journalists” provides a glimpse at some of the top sources that help bridge the online-offline gap.
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Posted by staff on November 1, 2008 12:26 PM
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