Our commitment to developing strong, innovative programs for our clients is reflected in the numerous accolades we receive each year from industry organizations around the world. The following are just a few of the top awards we have won in the last year.

A Leader in Digital

For the last two years, MS&L has won PRWeek’s top prize for Best Use of the Internet for its for ground-breaking interactive work. Our work on the General Motors FastLane blog has become the communications industry’s best practice for how companies can directly and effectively engage with online influencers. The blog features the candid thoughts of GMs Vice Chairman Bob Lutz and other GM executives, who challenge readers to take a new look at and to test drive GMs new cars and trucks. The response to the FastLane blog, and the idea that the world’s largest automaker would be open to a dialogue, has been unprecedented: The blog has attracted 2 million visits from over 60 countries and average daily visits exceed 5,000. The program won PRWeek’s Best Use of Internet and PR Innovation of the Year awards in 2006, and several other awards from PRSA, the Webbys, Holmes Report and Bulldog Reporter.

In 2007 MS&L won PRWeek’s Best Use of the Internet award for the launch of the Philips Norelco Bodygroom shaver, which was centered around the web site www.shaveeverywhere.com. The site was designed to leverage humor and innuendo when talking about the taboo act of body grooming. Philips and MS&L took on the task of debunking stereotypes associated with male grooming below the belt and used creative methods to attract media attention and web traffic for Bodygroom. “[It was an] excellent use of humor to pique interest,” said one PRWeek judge, noting the program was also “super-ingenious, across the board.” The program also received a PRSA Silver Anvil Award of Excellence for the program, as well as a handful of Bulldog Awards.

Nordic Consultancy of the Year

JKL Group, one of the Nordic region’s leading strategic communication consultancies and part of the MS&L global network, was named the Nordic Consultancy of the Year in 2006 by the Holmes Group, was recognized as Sweden’s top PR agency two years in a row by top Swedish business magazine Veckans Affärer, and was also named an ideal employer by students in a survey at the Stockholm School of Economics. In 2007, Anders Lindberg and Göran Persson of JKL were both included in the top 50 ranking of most influential leaders in the region by Sweden's Fokus magazine. JKL focuses on strategic communications, including financial communications, corporate communications and public affairs and has offices in Brussels, Copenhagen, Gothenburg, Helsinki, Oslo and Stockholm.

Additional Recent Wins

Other award-winning work from 2007 includes the Communiqué award for Launch of the Year with sanofi aventis in the UK; the Grand Prize at Italy's 2007 Asserol Awards for Philips; Sunkist "Take a Stand," which won PRWeek's Cause-Related Campaign of the Year; P&G's Charmin Restrooms, which won a PRSA Bronze Anvil for Media Relations and a Big Apple for Special Events; the non-profit PR award in the notable French program Grands Prix des Stratégies de Communication for Hoffman-La Roche work related to World Lymphoma Day; top 10 recognition in the graphic contest for Paris Advertising Week; and three Eikon awards, the top honor in Buenos Aires, for work on the Unicenter Shopping Center, Coca-Cola Beyond, and the El Porteño Art District with Faena Group and Intel.